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Custom Sales CRM Engineering

Sales CRMs engineered around your sales process.

Not a generic product bent to fit your team. A custom CRM built inhouse from scratch - around your pipeline, your channels, your reps, your reports. You own the code, day one.

  • Pipeline tuned to your stages + lead scoring
  • WhatsApp / call / web capture + auto-routing
  • Mobile app for field reps + custom reports + forecasting
  • You own the code - repo + infra, day one
app.client.com/sales/pipeline
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Why custom-built

A CRM that fits your team - not the other way around.

Off-the-shelf CRMs make you bend your process. We engineer one inhouse that matches yours, on a stack you own. Founder on every call. No SDR-led discovery.

Built to your process

Every screen, every field, every stage - designed around how your team actually sells.

You own everything

Repos, deployment, infrastructure - fully yours. No vendor lock-in, no per-user surprises.

Scales without surprises

Modern stack (React + Node + Postgres), cloud-native, ready for 10× growth.

What's standard in every Sales CRM

Six features at the core.

Standard in every Sales CRM we deliver - plus anything specific to your business.

Kanban & list pipelines

Multiple pipelines per product, geography or segment - drag-and-drop deals between stages.

30+ lead sources

Forms, ads, WhatsApp, calls, chat, marketplaces - auto-tagged, deduped, routed.

AI-assisted lead scoring

Behaviour + fit + intent - hot leads always at the top of every queue.

Mobile app

iOS & Android - log meetings, check pipeline, send proposals on the road.

30+ reports built-in

Pipeline, conversion, rep performance, forecast - plus a drag-and-drop dashboard builder.

API + webhooks

REST, GraphQL, webhooks - integrate with Tally, SAP, payroll, ERP, anything.

Automation engine

Workflows that fire while your reps focus on selling.

Trigger emails, WhatsApps, tasks and approvals on any pipeline event - no developer needed once you're live.

  • Drag-and-drop journey builder + A/B branching
  • Stage-time alerts + rotting-deal warnings on Slack
  • Hand-off rules between SDR / AE / CS
  • WhatsApp Business journeys, not just email
Journey · Trial-to-paid
TriggerForm: "Request demo"
Send emailDemo confirmation + calendar invite
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Send WhatsAppReminder + meeting prep
Assign to AERound-robin · proposal flow
Built on modern stacks

The technology under the hood.

We don't lock you into one stack. We engineer with what's right for your team and your future.

React 19 Next.js 15 Node.js 22 TypeScript PostgreSQL Redis Flutter AWS / GCP Docker · K8s WhatsApp Business API Razorpay · Stripe
FAQ

Things sales teams ask before signing.

How long does a custom Sales CRM build take?
10–16 weeks for the first production-ready version, depending on integrations and complexity. Mobile app adds 3–5 weeks. We work in 2-week sprints with demos every Friday.
What's the typical project cost?
Build engagements from $499. Mid-range with mobile + integrations from $799–$999. Enterprise multi-team deployments quoted on scope. Maintenance from $99/mo. Fixed-bid - no mid-project bleed.
Will we own the code?
Yes - repos, infra, deployment access, documentation all transfer to you on day one. No vendor lock-in. Keep maintenance with us, take it in-house, or move it elsewhere later. Your call.
Can it integrate with our existing tools?
Yes - WhatsApp Business, Gmail/Outlook, Razorpay, Tally, SAP, Zoho Books and 80+ others. Anything else, we build via API/webhook.
Do you maintain it after launch?
Optional - same-day fixes, monitoring and security patches under SPYP Care from $99/mo. Or hand off entirely. Your call.
Send us your brief

Show us your sales process. We'll send a real plan.

Tell us your current tool, current pain, current pipeline. We'll come back with a clear plan and an honest quote within one business day - engineer on the call, no SDR.